About

BYG Advantage

Map Data: Chennai, India
Google Earth, Google Maxar Technologies

Our

Focus

BYG Advantage is an outsourced sales acceleration platform that specializes in placing trusted teams of exceptional professionals to drive sales, support engineering, and marketing in international markets.

BYG Advantage also provides a managerial overlay to coordinate these teams across markets and bridge them back to client headquarters.

BYG Advantage occupies the space between two traditional alternatives: incorporating your own office and hiring your own people or relying on an arm’s length reseller. Rather, we provide a plug-and-play team of professionals who operate in-market as an extension of your company. Our business model is always a retained engagement and a percentage of success, ensuring the people working on your assignment stay focused and committed to shared objectives.

Global

Reach

Building off our traditional focus in Asia-Pacific markets BYG Advantage has evolved rapidly to support clients with staffed assignments across the globe, including Europe, Africa, Middle East, North and South America.  Fast-moving SMBs traditionally rely on incorporation and hiring for market-entry or have dabbled in new markets with resellers. We occupy a middle ground between these two options by quickly creating a credible presence for you in-market. As approved, we operate in new markets with client personas, client emails and client business cards, so that you, and your organization, have convincingly arrived. 

Our

Clients

Our commitment to delivering exceptional results and building lasting partnerships has earned us a loyal clientele that spans the globe, serving client companies from the U.S., the U.K., Israel, Australia, Czech Republic, Brazil, India, China and Japan.  We can be on a call with a hard driving venture-backed SMB from Silicon Valley at noon, exhale, and then recalibrate with a time-honored, family-owned enterprises from Brazil on the 1:00PM Zoom that follows.  At BYG a customer-centric approach means not only learning a new client’s technology and business model quickly but adapting to a client’s unique organizational culture, as well.  Our field teams appreciate that every client has their own way of doing things and if we’re to enjoy long term success we need to not only drive sales and support but do so in a way that is aligned with client priorities and preferred rules of engagement.  

John Fargis

John Fargis is a senior executive with over twenty-five years of general management experience in the China market. He has run Asia for a range of US and European software companies.
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Meet

Our Partner Team

BYG advantage was launched by seven seasoned professionals who’ve built out Asia and other global markets throughout their careers. Our field team members are composed of trusted individuals, many of whom we have worked with for decades. And trust, once established, operates as an insurance policy as you evaluate your prospects and progress in brave new worlds.

Wayne Merrick

Prior to Joining BYG Advantage, Wayne was co-founder and Chief Executive Officer of Pacific Advantage, which was acquired by Juniper Networks in 2000.
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Brian Burns

Brian has over thirty years’ experience and extensive relationships in Japan, China and other Asia, Brian has led market entry, sales and marketing, and strategic fundraising for North American high-tech companies seeking to accelerate their growth in the region.
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Julian Gordon

Julian is a senior executive with an excellent track record managing and developing business in Asia Pacific with leading technology companies including HP, Cisco, Sun Microsystems and Juniper Networks.
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Greg Shea

Greg Shea is a leader in the high-tech business community in Greater China/Asia Pacific, and more recently in African emerging markets. Greg has held several senior roles including President of BlackBerry China and President of the US Information Technology Office (USITO).
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Martin Ashby

Martin is a results focused executive with nearly 30 years’ experience in business delivery, analytics, sales and partner enablement.
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Hali Tsang

Hali is now the operations manager at BYG Advantage. Prior to this she was a co-founder and Chief Operating Officer at PAL where she oversaw the operations such as Finance, Marketing, Administration and Human Resource.
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Meet

Our Field Team

Gregory Wade

Gregory (Greg) Wade is the Managing Partner of NextBase Consultants, a global executive with over 30 years of leadership experience in multinational environments.
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Sam Takagi

Sam is a highly accomplished expert in international business development, with a strong emphasis on world-class organizational design, business development, channel building, customer identification, and revenue generation through customer acquisition.
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Abbes Seqqat

Abbes is an accomplished hyper growth sales leader specialized in tech start ups growth in EMEA with 19 years of software organization development and management from strategy setting to execution, sales leadership and fundraising.
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Arzani Arshad

Based in Kuala Lumpur, Malaysia, Azani has built a career in IT and Telecoms over the last 20+ years.
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Boris Li

Boris Li holds a Master's from the Fletcher School of Law and Diplomacy, Tufts University. With previous work experience at Ericsson, Citigroup, and having launched his own fashion apparel label in the U.S.
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Grasian Baek

Grasian Baek is a senior consultant and leader in XaaS and data consulting business. He has over 20 years of experience in these sectors and has cultivated strong relationships with many of the major Korean corporations (Samsung, SK, etc.)
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John Leung

John is a specialist in spearheading new territory growth and developing business in Asian markets, having spent over 15 years of the last 20 working in the region. John has 25 years of successful general management, sales, marketing, and corporate development experience working in the UK and Asia.
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Manesh Singh

Manesh Pratap Singh is a senior executive with over 25 years of experience creating value for technology companies in the Indian and South Asian markets. He has held leadership positions in global companies such as Nortel Networks, Global IP Solutions Inc, Venturi wireless Inc, Tata Group of India, and several others.
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Rui Cavendish

Rui Cavendish is a specialist in cross border technology and investments. He has worked and studied in Asia, Europe, North America, and South America. He is fluent in 7 languages (having studied more than 12).
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Yoshi Tanaka

Yoshi Tanaka has over 20 years of experience in sales, business development, and formation of strategic alliances focusing on the Japanese market. He is an expert at Japan market entry for North American technology companies, mostly serving as head of partner organization.
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Onanong Paepettong

With over twenty years’ experience in strategic business management for IT business as well as the multi-faceted marketing and communications.
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Nicky Li

Nicky Li is an experienced IT professional with over 17 years of experience in the industry. Throughout his career, he has worked with top 500 Fortune companies such as HP and Oracle.
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Don Yanyan

Don Yanyan has worked in finance for two decades. She serves as accounting and involved in vendor management at BYG Advantage.
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Uche Ukaigwe

Uche is an experienced IT professional with a background in Product Management, IT sales, Business Development, and Partnerships, working with telcos, consulting, and startups. He is a leader with multiple years of experience building and working with digital and SaaS products, expanding business horizons in new markets, and growing revenue for Nigerian & international-based organizations.
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Djibril Diallo

Senior business executive with +20 years’ experience in Digital Financial Services both from the B2B and mass market perspectives. Being an instrumental actor in launching payment systems and remittance services in Africa makes him a key resource, capitalizing on an extensive partnership network, strengthened by his deep knowledge of the industry and markets.
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Eitan Livne

Senior Executive with an exceptional career spanning across diverse industries and continents.
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Thomas Buckley

Tom is a creative and resourceful Serial Entrepreneur and Senior Executive with 30+ years of experience in Business Innovation and Corporate Transformation via Software Development, Systems Implementations, Conversions and Integration. Tom is an expert in lean startups and in doing more with less, by eliminating waste, optimizing spend and focusing on the things that matter to end customers.
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Masato Isobe

Masato Isobe is a seasoned board member with a longstanding tenure at SoftBank and its subsidiaries, predating the company's foray into mobile services. With a background in electrical engineering, he spearheaded the transition from analog to digital telecommunications, earning recognition as a pioneer in the field.
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Alec Walker

Alec Walker is a product-market fit specialist having helped firms such as AECOM, Intel, and GM expand their capabilities in emerging markets.
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Bo Yang

Yang Bo graduated from the University of International Business and Economics in 2016. She is a master of multiple languages and has 10 years of experience in marketing and brand promotion.
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Candy Guo

Candy holds a Master of Business Administration from Renmin University of China and a Master of Advanced Management from Yale University.
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Jason Lin

Mr. Suying (Jason) Lin graduated from Nanjing University with a Master's degree in electronics and information engineering. He has nearly 20 years of working experience, having served as program manager, system architect, technical manager, and senior software developer across firms
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Kenji Takahashi

Kenji Takahashi has 28 years of experience in IT and ICT (Information & Communication Technology). He has held numerous roles covering pre-sales and post-sales engineering, solution consulting, and project management.
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Michael Chen

A veteran senior business development and sales executive on Chinese market with over 20 years of experience in technology licensing.
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Samson Mutisya

Samson Mutisya is an experienced and self-motivated Business Development professional with 12 years of work experience in customer-facing roles across banking, financial markets, consulting, fintech, and financial services.
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Jerry Wang

Mr. Wang Jianfu (Jerry) graduated from Renmin University of China, where he earned his MBA. Over his 22 years of work experience, he has successively served as Sales Director and Head of China for firms such as China Minmetals Corporation, Global IP Solution (acquired by Google), and world-renowned big data corporation Hortonworks.
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Camila Halpern

My name is Camila Halpern, and I am a passionate business development professional with a focus on global companies.
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Juliano Davoli

Juliano Davoli is an international business development with 20+ years of experience. He has developed his career in tech companies such as Oracle and DXC Technology and he is an expert in Latin America business environment.
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Celso Berri

Celso Berri is an international business leader from Brazil who has successfully developed businesses and sales in over 30 countries for multinational corporates and startups.
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Donia Kassem

Donia Kassem embodies a professional with not only expertise in her field but also a commitment to meaningful connections, brand excellence, and sustainable business growth.
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Contact Us

We’re here to help! If you have any questions, comments, or inquiries, our friendly team at BYG is ready to assist you. Get in touch with us via our convenient contact form, phone, or email, and our dedicated team will respond promptly. We value your feedback, and we’re committed to providing exceptional customer service.

Picture and Biography of BYG Advantage Co-Founder & Principal John Fargis.

John Fargis is a senior executive with over twenty-five years of general management experience in the China market. He has run Asia for a range of US and European software companies.  Three of these companies have been purchased by Google. John is the Co-founder and Principal for BYG Advantage, focused market acceleration with international technology firms across APAC. He is also an adjunct professor at the Hult International Business School Shanghai campus where he teaches courses on Emerging Markets, Leadership and Chinese History.  John also serves as an executive education practitioner with many Chinese and international businesses. 

John’s management experience in Asia includes work with dozens of software and hardware platforms including telecoms infrastructure, speech processing, video codecs, video conferencing, embedded touch technology, geo-location technology, open-source data architecture, shared-economy, dev ops, ed-tech, gaming and IT systems management software. He has incorporated and managed businesses, in China, Hong Kong, Taiwan, South Korea, Japan, Singapore, India, Australia and specializes in managing international teams interdependently. He is currently the director and board member of numerous regional technology companies and is an independent director on the NASDAQ listed technology company, Ispire. (ISPR)   

John first came to China as a Henry Luce Scholar in 1993 when he worked in Shanghai. He was the first foreigner in the modern era, allowed permission to work in a Chinese reform school. Prior to this assignment he had worked for four years as a New York City, special education schoolteacher in Brownsville, Brooklyn. He blogs daily about regional politics, the arts, and life in wherever it is he’s finds himself on DustyBrine

John has a B.A. with Honors in Medieval Studies from Wesleyan University, a Masters of Special Education from Hunter College and a Masters in International Relations with a focus on international business and Chinese History from the Fletcher School of Law and Diplomacy at Tufts University and Harvard University. He is a GBN-trained scenario practitioner and a graduate of the Program on Negotiation at the Harvard Law School. After decades in China, John currently lives in New Paltz, New York, not far from where he grew up. 

Wayne Merrick BYG Advantage

Prior to Joining BYG Advantage, Wayne was co-founder and Chief Executive Officer of Pacific Advantage, which was acquired by Juniper Networks in 2000. Wayne then became the Regional Managing Director for Juniper APAC Region after the acquisition. As the Regional MD, Wayne formulated and executed sales strategy and tactics as well as developed strong relationships with key partners throughout the region driving upwards of $150Mil in sales in the first two years.

Asia Pacific has become the fastest growing region for Juniper worldwide then and remains a significant region for Juniper today. Wayne left Juniper to start Pacific Advantage (International) Ltd., the current (“PAL”) company, resuming what he had been doing before his company was acquired by Juniper. PAL has collectively helped over 100 technology companies to establish operations in the Asia Pacific region.

Prior to PAL, Wayne was the Business Development Director for I.T.S., the services and integration arm of SITA (the worldwide Airline Telecom Network). He came to the Asia region in 1987 as the Marketing Manager for Wang Labs after 5 years in the USA as Sales Manager for them in San Francisco. He is a native of San Francisco and holds a degree in Business Administration from the University of Montana.

Brian Burns BYG Advantage

Brian has over thirty years’ experience and extensive relationships in Japan, China and other Asia, Brian has led market entry, sales and marketing, and strategic fundraising for North American high-tech companies seeking to accelerate their growth in the region. 

Brian built sales organizations and opened business operations in leadership roles with companies like Hashicorp, Hortonworks, ViXS, Cybersource (VISA), Microsoft, and Apple Computer. His industry domains include enterprise software, consumer electronics, electronic payments and IoT. He maintains relationships with executive and senior management at major internet companies, retailers, mobile carriers, financial institutions and automotive manufacturers in China, Japan, other Asia, Europe and United States.

Brian graduated with honors from University of California, Berkeley with majors in Engineering and Asian Languages, attended Keio University in Tokyo, and earned his MBA from Berkeley’s Haas School of Business.

Brian brings the unique ability to understand nuanced situations from business , cultural and historical perspectives. He is fluent in Japanese and Mandarin Chinese (reading, writing, speaking, negotiating), and is a frequent public speaker at international business and technology events. He is a native of the San Francisco Bay Area, and lives in Tokyo.

Julian Gordon BYG Advantage

Julian is a senior executive with an excellent track record managing and developing business in Asia Pacific with leading technology companies including HP, Cisco, Sun Microsystems and Juniper Networks. 

Julian is solution-driven with a strong management, business development, sales, marketing and corporate strategic development background. He possesses excellent leadership skills and in–depth business knowledge, with specific expertise in fintech, enterprise blockchain technologies, big data, cyber security and open source software development. He is an advocate for open source and the truly transformational potential of blockchain. 

Prior to working with BYG, Julian was Director of Business Development for HP Enterprise Services Asia, responsible for growth across Greater China, Southeast Asia and Korea. Julian built Cisco Systems’ first dedicated cross-industry marketing team, as head of Enterprise Marketing Asia Pacific (AP). He also held key roles at Juniper Networks as Vice President, Enterprise Sales, AP and at Sun Microsystems as Director for Industry Sales and Director for Financial Services Industry in AP. Julian began his technology career in London, working with financial institutions including HSBC, Kleinwort Benson and Lloyds Bank.

His experience spans developing and managing business development, sales and marketing teams with US$100 million+ targets focused on major industry sectors.

Born in Hong Kong, educated in the United Kingdom, Julian holds a Bachelor of Arts (Honours) degree in Systems Analysis from the University of the West of England at Bristol.

Greg Shea BYG Advantage

Greg Shea is a leader in the high-tech business community in Greater China/Asia Pacific, and more recently in African emerging markets. Greg has held several senior roles including President of BlackBerry China and President of the US Information Technology Office (USITO). 

Greg began his career in Asia floowing completion of his MSc in 1987 with the Canadian Foreign Service, working Seoul and then Hong Kong.  In 1997 Greg joined HP as China Director Communications and Government Affairs. 

In 2000 Greg joined a Siemens CITIC joint venture in charge of new venture investment, working with startups in e-Learning, e- commerce, and mobile data software and terminals. From the Spring of 2004 Greg served as Sun Microsytem’s North Asia Government Industry Director until becoming President of USITO in the Fall of 2005. Greg joined BlackBerry in 2008, initially as VP for Government Relations Asia and then from 2009 to 2012 as President of BlackBerry China.

Greg has served as Chair of the E-Commerce China Forum under the Ministry of Commerce, as expert team leader for the EU China Information Society Project, and as a member of US Government Affairs committee of the American Chamber in Beijing. Since 2014, Greg has been advising African and Chinese governments and businesses on Africa focused ICT projects and development strategies. Greg became a partner in Yang Brothers in 2016. Greg resides between Hong Kong, Beijing and Nairobi. 

Martin Ashby BYG Advantage

Martin is a results focused executive with nearly 30 years’ experience in business delivery, analytics, sales and partner enablement. He has lived and worked for extended periods in both the Asia and European continents successfully introducing and expanding both sales and operations of numerous IT product and service organizations.

In 2004, from Singapore, Martin founded the Asia operations of IT Managed Services company, Kaseya, successfully growing revenues to nearly one-quarter of global results building an extensive team and deep customer base spanning all APAC, from Australia / New Zealand, to India, China, Korea and Japan. These results contributed to the company’s successful private equity buy-out in 2013.

More recently Martin led the south-Asian expansion of Big Data software company, Hortonworks, establishing first customers in Australia, Singapore, India, Malaysia, Indonesia and Philippines. Martin also personally led the company’s first consecutive million-dollar quarterly sales results for Asia-Pacific. These results were contributing factors in the company’s successful IPO in 2014.

Martin continues to use his acute cultural, social and business awareness to cultivate new relationships with customers and business partners across almost all industries. His skills were founded from a Bachelor of Economics Degree majoring in Accounting and Computer Science from Macquarie University, and his initial business skills were cultivated with top-tier Chartered Accounting firm, KPMG.

Today, Martin continues to maintain a hands-on tactical solution sales approach for his clients’ strategic success.

Hali Tsang BYG Advantage

Hali is now the operations manager at BYG Advantage. Prior to this she was a co-founder and Chief Operating Officer at PAL where she oversaw the operations such as Finance, Marketing, Administration and Human Resource. She helped to set up the company’s regional offices and legal entities.

Hali was instrumental in the success of PAL which was acquired by Juniper Networks. After the acquisition, she was the Operations Manager for Juniper Network in Asia Pacific, and helped to set up Juniper Asia Pacific infrastructure in Hong Kong, China, Korea, Singapore, Malaysia and India. She grew the Juniper Network Asia Pacific team from 16 to 92 people in less than 2 years. After setting up various Juniper Asia entities and departments such as Finance, Human Resources, Marketing and Administration in various Asia offices, she focused in streamlining the Sales Operations processes and providing more support to the Asia Pacific Sales team. She has been actively involved in sales situations and was instrumental in closing some of the multi-million dollar deals in the region.

Prior to PAL and Juniper, Hali has worked at Wang for 9 years in various roles in Marketing, Sales and Sales Management. She led a sales team of sales and pre-sales and had won many Sales Achiever Awards in Wang. Hali earned her degrees in Business Administration and Computer Science in York University, Toronto, Canada.

Gregory Wade BYG Advantage

Gregory (Greg) Wade is the Managing Partner of NextBase Consultants, a global executive with over 30 years of leadership experience in multinational environments.

He excels in establishing enduring partnerships, crafting innovative strategic plans, and leading high-performance teams. Greg’s career includes notable roles at AT&T, Research In Motion (now BlackBerry), and Samsung Electronics, where he spearheaded business expansion and strategy development, resulting in multi-billion-dollar ventures internationally and globally.

As an influential business mentor, Greg has guided executives at Twitter, Microsoft, Mattel, and UPS, among others. He holds an MBA from the Schulich School of Business and is fluent in English and French, residing in Sarasota, Florida.

https://www.gregorymwade.com

http://www.samcomarketing.com/

Sam is a highly accomplished expert in international business development, with a strong emphasis on world-class organizational design, business development, channel building, customer identification, and revenue generation through customer acquisition. His expertise is the result of valuable experiences gained during his tenure at Ericsson Japan, Google, STMicroelectronics, and various start-up companies in the EMEA and American regions. Additionally, Sam holds a Master’s degree from the University of Utah. His areas of specialization also encompass effective company management and successful fundraising. Sam effectively utilizes his extensive network of personal connections to optimize results in these domains. Moreover, he has a team of professional businessmen who collaborate with him, each specializing in their respective areas of expertise. Together, they ensure a comprehensive approach to address all aspects of the business and deliver exceptional results for the organizations they work with.

Abbes Seqqat senior advisor BYG

Abbes is an accomplished hyper-growth sales leader specializing in tech start-ups growth in EMEA with 19 years of software organization development and management from strategy setting to execution, sales leadership, and fundraising.
He has led mega digital transformation projects in North America, Europe, Middle East and Africa enabled by cutting-edge technologies such as artificial intelligence, internet of things, blockchain, quantum computing and big data. He is currently MEA Managing Director for SenseTime. Before that, he led Oracle Cloud management consultancy practice for ECEMEA, was CIO of Forbes MEA and held multiple leadership roles within IBM Watson globally.

Education
MBA from Pfeiffer Business School
Bachelor in Computer and Electrical Engineering from the University of North Carolina at Charlotte

Azani Arshad BYG Advantage

Based in Kuala Lumpur, Malaysia, Azani has built a career in IT and Telecoms over the last 20+ years. He has run numerous technical projects during his career, including one that involved staffing and organizing a 24/7 contact center. He moved to sales later in his career, specializing in Telecommunications, Finance, Education, and the government sector across the ASEAN region. 

Boris Li BYG Advantage

Mr. Boris Li holds a Master’s from the Fletcher School of Law and Diplomacy, Tufts University. With previous work experience at Ericsson, Citigroup, and having launched his own fashion apparel label in the U.S., Boris has been managing strategic partnerships of high-growth international software vendors in China, including WANdisco (petabyte-scale live data migration) and Trustonic (Trusted Execution Environment and Secure Platform).

Grasian Baek BYG Advantage

Grasian Baek is a senior consultant and leader in XaaS and data consulting business. He has over 20 years of experience in these sectors and has cultivated strong relationships with many of the major Korean corporations (Samsung, SK, etc.) as well as many local partners (MSP, big SIs, SW distributors). He and his Korea team save their global vendor clients time and money when they expand into Korea and enter the unique Korean B2B market. He has helped such firms as Rubrik and WANdisco in this way, and he recently secured a partnership between his client Equalum and Samsung in Korea. He has secured over 30 new subscribing big customers across manufacturing, financial services, and retail in two years by leveraging several global and local partners. He orchestrated a SaaS and PaaS model for a packed product between an ISV application and a public cloud (Azure) that received Microsoft’s “CEO’s Outstanding Award”. 

Grasian earned his dual MBA with Honors from Indiana University Kelley School of Business and SungkyunKwan Graduation School of Business. He also holds a Master of Engineering in Information Engineering and a Bachelor of Engineering in Computer Science. 

John Leung BYG Advantage

John is a specialist in spearheading new territory growth and developing business in Asian markets, having spent over 15 years of the last 20 working in the region. John has 25 years of successful general management, sales, marketing, and corporate development experience working in the UK and Asia. He started his career in advertising and media before moving into more software-focused businesses. His experience includes engagements with BlackBerry (making it the no.1 smartphone brand in the Philippines), DMX Technologies (SGX listed / trade sale to KDDI), and MTV (producing the original Asia Awards), as well as consulting and occasionally investing in several tech startups in Asia and the UK. 

He believes variety is the spice of life and necessity is the mother of all invention. His current motto is “Sales cures all”, inspired by Mark Cuban. Outside of work, you won’t find him playing Fortnite, but he will hit Call of Duty WWII! He loves sports, having played rugby to vets age and still enjoys a game of touch when family time permits.

Manesh Singh BYG Advantage

Manesh Pratap Singh is a senior executive with over 25 years of experience creating value for technology companies in the Indian and South Asian markets.  He has held leadership positions in global companies such as Nortel Networks, Global IP Solutions Inc, Venturi wireless Inc, Tata Group of India, and several others.

Manesh has built businesses for the firms he represents using technologies such as DAMA-SCPC, DAMA-TDMA, VOIP engines, big data processing, Data Replicators, etc. 

His technical understanding and deft negotiation skills have led him to close complex contracts valuing 100s of million dollars with telecom operators, alliances, enterprises, IT companies, as well as with defense and public-sector units.

Manesh is well networked in ICT ecosystems globally and has relationships with key decisions makers to build brand awareness, access business prospects, acquire customers, and explore new applications.

Manesh is an alumnus of National Institute of Technology, Kurukshetra and of Indian Institute of Foreign Trade, New Delhi with expertise in market entry, strategy, and negotiations.

Rui Cavendhis is a specialist in cross border technology and investments. He has worked and studied in Asia, Europe, North America, and South America. He is fluent in 7 languages (having studied more than 12). His experience spans more than a decade working with hedge funds, family offices, startups & unicorns, international law firms, Fortune 500 companies, and investment banks. Rui has organized and curated more than 30 delegations involving more than 700 people in order to decode technology and innovation from regions spanning China, Silicon Valley, and Israel. 

In addition, Rui has participated in numerous transactions in Asia, including playing a key role in the first IPO in the history of an Indonesian company on the New York Stock Exchange. Rui works helping investors and entrepreneurs manage market intelligence, alternative investments, and corporate innovation. Based in London, Rui holds a law degree from Pontifical Catholic University of São Paulo, Brazil, as well as an MBA from Hult International Business School in Shanghai, China.

Yoshi Tanaka BYG Advantage

Yoshi Tanaka has over 20 years of experience in sales, business development, and formation of strategic alliances focusing on the Japanese market. He is an expert at Japan market entry for North American technology companies, mostly serving as head of partner organization. He served as Director of Sales and Business Development for major Japanese distribution firm Tokyo Electron Device Ltd, where he led numerous projects as bringing global technology startups into Japan.

Yoshi has a wealth of experience building partner ecosystems. His deep connection with many Japanese resellers and SI’s allows him to quickly build and execute comprehensive go to market strategies through partners. His connections to various end users allows him to quickly curate deals and adapt offerings. 

Yoshi holds a B.A. with Honors in Informatics Studies from Kansai University in Japan. He is a firm believer in the continued growth of cloud technologies, an area that has become one of his main focuses. He enjoys exploring the global high-tech market and going back and forth between Japan and the United States for business. 

Onanong Paepettong BYG Advantage

With over twenty years of experience in strategic business management for IT business as well as multi-faceted marketing and communications.
Onanong aims to maintain as it continuously serves clients with world-class Technologies. Builds company image by collaborating with enterprises and government.


Preparing detailed business plans which cover relevant goals and objectives, also participating in tenders for government projects.

Nicky Li BYG Advantage

Nicky Li is an experienced IT professional with over 17 years of experience in the industry. Throughout his career, he has worked with top 500 Fortune companies such as HP and Oracle. At Oracle, Nicky held various positions in business development, sales, and BD manager in JAPAC for 12 years. In 2015, he was recognized as the global sales MVP. As the leader of the JAPAC BD team, he consistently exceeded targets every year.


Prior to joining BYG, Nicky was the country manager of Aerospike (A leading database in KV), where he helped the company establish a presence in the advertisement, internet, and financial industries. He has also worked with GitLab (A leading DevOps company) to develop new markets, with key customers in the mobile, automobile, FSI, and internet industries.

Don Yanyan BYG Advantage

Don Yanyan has worked in finance for two decades. She serves as accounting and involved in vendor management at BYG Advantage. Yanyan is customer-centric and detail-oriented. She provides strong support to the team.

Uche Ukaigwe

Uche is an experienced IT professional with a background in Product Management, IT sales, Business Development, and Partnerships, working with telcos, consulting, and startups. He is a leader with multiple years of experience building and working with digital and SaaS products, expanding business horizons in new markets, and growing revenue for Nigerian & international-based organizations.

Djibril Diallo

Djibril Diallo founded Onyx Technologies in 2008 and serves as Chief Executive Officer since. He has also leveraged his strong IT background and expertise the Chief Technology Officer. Since 2020, Onyx has reoriented its business strategy from the IT service space to position itself as a pure Fintech. 

Today, Djibril is involved in the day-to-day operations of Onyx, while overseeing the Company’s business strategy, performance and growth across all markets. Djibril is also an accomplished expert in digital finance and remittance, with +20 years of combined experience in the IT services and electronic payment industry. In 2001 he joined Chaka Group as a Software engineer, positioning the Company as the major player in internet solution development. Chaka by then launched the first Remittance platform by and for Africa. 

In 2003, when the Central Bank of West African States (BCEAO) has initiated the Global Payment System Reform, Djibril was a key player in deploying the RTGS system (STAR-UEMOA) in the Central Bank and all commercial banks the 8 WAEMU states. Djibril then worked on similar projects with other Central Banks: Central Bank of Central African States (BEAC), Bank AlMaghrib (Morocco) and BCM (Madagascar). In October 2007, Djibril joined the United Nations World Food Programme as a senior Business Analyst / ICT consultant. 

He helped the UN Agency to undertake its digital transformation through key foundation projects for the organization, such as the Cash&Voucher solution, allowing the organization to make the switch from logistics to Digital Food Assistance. The WFP then started integrating digital disbursements to beneficiaries, assisting them to access food, instead of classical distribution. In 2014, Djibril launched and led the Mobile Financial Services (MFS) Operation of Millicom (Tigo Cash) in Senegal. 

Following this, he joined Thunes in 2018, launching operations in West and Central Africa as Vice President of Business Development. Djibril holds a Master of Science in Electronic Payment & Information Security from École Nationale Supérieure d’Ingénieurs de Caen (Ensicaen), France (2012) and a Bachelor of Science in Computer Science from Institut Africain de Management (IAM) – Dakar, Senegal (2003).

Eitan Livine BYG Advantage

Senior Executive with an exceptional career spanning across diverse industries and continents. Eitan’s unique blend of expertise and experience has positioned him as a bridge between the traditional and the cutting-edge, adeptly navigating the intricate dynamics of the cryptocurrency and blockchain landscape.

With a profound understanding of both conventional markets and the transformative potential of blockchain and crypto, Eitan stands as an exemplary figure at the intersection of tradition and innovation.

Throughout Eitan’s career, he has showcased a remarkable ability to drive growth and success in leading organizations, particularly across the Asia Pacific region. His leadership acumen is underscored by a proven track record of penetrating new markets, forging strategic partnerships, and executing complex negotiations. With a penchant for unlocking new business territories, Eitan consistently translates vision into reality, resulting in amplified revenues and enduring professional connections.


A seasoned navigator of cross-cultural landscapes, Eitan boasts a profound sensitivity and adeptness in communicating across a diverse array of cultures within the Asia Pacific region. His international background, having lived in China, Hong Kong, and Japan, provides a unique vantage point for cultivating relationships and driving business in this intricate ecosystem.
Beyond his global perspective, Eitan brings a rich technological background, having masterfully managed the business development and sale of complex hardware and software solutions to major organizations across sectors such as telecom, government, military, security, finance, manufacturing, and education.


Notably, Eitan’s strategic insights have been instrumental in steering remarkable growth trajectories for renowned entities. As Vice President & General Manager of the Asia Pacific region at Vidyo Inc., he orchestrated a transformative strategy that led to exponential revenue increases year over year. His collaborative leadership style and keen understanding of regional nuances allowed him to expand Vidyo’s presence and influence across countries such as Japan, China, Singapore, India, and Australia.
Further adding to his exceptional journey, Eitan co-founded TeeVid LTD, where he carved out a visionary path for creating and disseminating captivating event content, while simultaneously spearheading the business activities worldwide.


Other notable Professional Engagements includes: Co-founder, Helppy, Hong Kong, Co-founder of NFT innovative Project sharethelight.xyz, Vice President & General Manager – APAC, RADVISION/Avaya, President & Co-Founder – Asia Pacific, TGM International General Manager & Vice President – Asia Pacific, ECI Telecom.


In addition to his outstanding professional accomplishments, Eitan holds a Bachelor of Science degree in Mathematics & Physics from Tel Aviv University.

Thomas Buckley

om is a creative and resourceful Serial Entrepreneur and Senior Executive with over 30 years of experience in Business Innovation and Corporate Transformation via Software Development, Systems Implementations, Conversions and Integration. Tom is an expert in lean startups and in doing more with less, by eliminating waste, optimizing spend and focusing on the things that matter to end customers. Tom Founded or Co-Founded 4 Technology Service companies, had his first successful exit at the age of 36, and has since had 3 subsequent successful exits.

Tom has broad experience across an array of industries, from Telecom, Healthcare, Banking/FinTech and Energy to Supply Chain Management.  

Early in his career, Tom started the Tokyo office of a California-based Investment Banking software company that won at the time, 10 of the 12 largest banks in Japan as clients, representing 40% of the firm’s global revenue.

As a consultant, Tom led a team that refactored the core systems of an online payment processing company in less than 12 months which doubled the company’s revenue from $50 Million to $100 Million and led to a successful exit for the Founder and CEO. 

Tom was a Co-Founder of DataOceans in Atlanta, GA which provides a SaaS solution that transforms legacy billing operations from cost centers into profit centers by digitizing processes and adding microtargeted messages that enables innovative affiliate and cross marketing programs. Some of the largest billing operations in the US rely on DataOceans Technology. 

Tom had an opportunity to give back to his Alma Mater where he served as the Director of Startups at the University of Notre Dame’s Idea Center where led a team that vetted over 350 business concepts and launched 30 start-ups.  

Most recently, Tom worked in Tokyo as the President of the Business Innovation Division of Nishimoto Wismettac Holdings, which is listed on the Tokyo Stock Exchange. He was responsible for canvasing the business problems of a global enterprise, conducting global searches for solutions, creating and presenting business cases for funding and launching new businesses ventures.

Tom holds a Bachelor’s Degree from University of Notre Dame in Economics and Japanese. In his free time Tom provides mentorship to Startup Founders, enjoys water skiing, sand volleyball, kayaking, hiking and biking.

Masato BYG

Masato Isobe is a seasoned board member with a longstanding tenure at SoftBank and its subsidiaries, predating the company’s foray into mobile services. With a background in electrical engineering, he spearheaded the transition from analog to digital telecommunications, earning recognition as a pioneer in the field. As Chairman of the Japan Datacenter Association, encompassing all data center companies, Isobe has been a prominent figure in shaping industry standards. Renowned for his insightful speeches on cutting-edge technologies, including AI, he commands respect among CEOs and board members in Japan’s business landscape.

Beyond his professional endeavors, Isobe is a committed Christian, actively involved in youth education within church communities. During the Fukushima nuclear disaster, he displayed remarkable humanitarianism by organizing relief efforts, personally delivering essential supplies to affected areas. Today, leveraging his extensive expertise and network, Isobe serves as an advisor to multiple ICT companies, providing invaluable guidance and strategic counsel.

 

Alec Walker BYG Advantage

Alec Walker is a product-market fit specialist having helped firms such as AECOM, Intel, and GM expand their capabilities in emerging markets. His work includes standing up and operating internal entrepreneurship programs, rapid prototyping for new product concepts, and accelerating partnerships. He has worked for numerous startups and growing firms in roles such as product manager, CEO, head of growth, head of data, and chief of staff. He enjoys teaching, having delivered courses and programs for more than 15 global universities, including National University of Singapore, Rensselaer Polytechnic University, National Taiwan University, Shanghai Tech, Hong Kong Polytechnic University, and others. Alec holds a bachelor in engineering from Rice University and an MBA from Stanford.

Bo Yang BYG Advantage

Yang Bo graduated from the University of International Business and Economics in 2016. She is a master of multiple languages and has 10 years of experience in marketing and brand promotion. She began her career at SK Energy in trading and joint venture company procurement management before entering the high-growth US firm Kaseya as a marketing manager. There, she formulated and implemented Kaseya China’s market strategy and established a complete life cycle marketing system, including localization, PR, SEO, digital marketing, online and offline activities, customer/channel management and maintenance, customer cultivation, as well as customer training. In two years, she led Cassia to grow into one of the top three IT automation software brands in China.

Since entering BYG Advantage, Bo has successfully introduced eight IT companies into China from across the IT, automotive, energy, and education fields, including such for,s as Cognata (autonomous driving simulation), VoltDB, Digital Element, and codeSpark. Her effective brand promotion and business opportunity excavation have greatly improved her clients’ brand awareness and reputation, and have been professionally recognized and affirmed by new regional customers.

Candy Guo BYG Advantage

Candy holds a Master of Business Administration from Renmin University of China and a Master of Advanced Management from Yale University.

She has over 10 years of experience working in business development and operations in the hospitality industry, and she has 8 years of experience in marketing.

Her deep knowledge of corporate finance, corporate governance, vendor management, and decision analysis make her a valuable and versatile contributor.

She has a successful track record in establishing businesses in Asia Pacific and delivering growth strategies in emerging markets.

Candy is an expert in developing and implementing business strategies and operations. She is passionate about leveraging technology to drive businesses. 

Jason Lin BYG Advantage

Mr. Suying Lin(Jason) graduated from Nanjing University with a master’s degree in electronics and information Engineering,  and has nearly 20 years of working experience. He has served as program manager, system architect, technical manager and senior software development  in Lucent Bell Lab R&D center, Moravia IT and Suning Group Financial and Big Data R&D Center. In August 2021, he joined BYG Advantage as Technical Director of Cognata China, an Israeli autonomous driving simulation company in China.

Jason has very professional technical ability and rich industry experience. Proficient in C/C++, Python, shell and ROS development languages. He also has rich experience in solution design, system integration, software development and program management in the automotive industry, communications, big data algorithms, finance and risk control industries. Possess PgMP and Scrum Master certificates.

After joining Cognata, Jason has provided automatic driving simulation solutions for Geely Group, SAIC Datong and ZVision. And work with Cognata headquarters and sales team, provided technical consultation and services for other OEMs and Tier One suppliers, got very positive feedback and effect.

In Suning Group, Jason was the technical and program manager, responsible for the product line of “Renxing Loan” of Suning Finance, led a team with 50+ people to develop products since 2016, and deliverred 20+ versions of each year, and achieved the annual loan investment of 30 billion yuan in 3 years.

 

In Moravia IT, Jason managed a development team with 20+ people, provided globalization and localization solutions for customers such as Microsoft, Acronis and Google, and helped them to achieve software localization development and test in target countries.

In Lucent Bell LABS, Jason served as project manager, system architect and software developer, delivered more than 20 iterations of CDMA products for customers such as Verizon and China Unicom, including porting CDMA system from Solaris to x86 Linux operating system projects. And got very positive feedback from customers several times.

Kenji Takahashi BYG Advantage

Kenji Takahashi has 28 years of experience in IT and ICT (Information & Communication Technology). He has held numerous roles covering pre-sales and post-sales engineering, solution consulting, and project management. Kenji’s Telecom industry experience lends him in-depth knowledge on the inner workings of communications networks. Kenji has also held engineering and management roles in other industries including Semiconductor, Medicine, Aviation, and Enterprise IT, lending him a broad perspective, versatile utility, and a large active network of senior level decision makers. 

Michael Chen BYG Advantage

A veteran senior business development and sales executive on Chinese market with over 20 years of experience in technology licensing. Served for a few international SMEs to help them building up the business from scratch in China with solid track record. The main customer coverage include consumer electronics manufacturers, chipset vendor, and local automotive tier1s.

Was born and grown up in China. Lived over 12 years in Finland. Have excellent inter-person communication skills and extremely fit for multi-cultural environment. Currently live in Beijing.

Hold a B.E. degree from University of Electronics Science and Technology of China and completed a training program on international business and administration from Oulu Institute of Technology in Finland.

Samson Mutisya BYG Advantage

Samson Mutisya is an experienced and self-motivated Business Development professional with 12 years of work experience in customer-facing roles across banking, financial markets, consulting, fintech, and financial services. He has a Bachelor’s in International Business Administration from the United States International University where he graduated with a magna cum laude. Samson has a Chartered Financial Analyst (CFA) level I certification. Samson focuses his work on information technology and has filed two such technology patents in the field of payments .

Jerry Wang BYG Advantage

 

Mr. Wang Jianfu (Jerry) graduated from Renmin University of China, where he earned his MBA. Over his 22 years of work experience, he has successively served as Sales Director and Head of China for firms such as China Minmetals Corporation, Global IP Solution (acquired by Google), and world-renowned big data corporation Hortonworks. He has been responsible for Cognata’s sales across China since March 2019. 

 

Jerry has extensive experience in the automotive industry, has in-depth cooperation with many Chinese OEM companies, and has led the construction of cloud simulation platforms such as Geely Smart Mobility and the Wuhan Economic Development Zone Autonomous Driving project. OEM companies use Cognata’s cloud simulation platform to achieve massive parallel processing as well as algorithm verification and testing.

Camila Halpern BYG Advantage

My name is Camila Halpern, and I am a passionate business development professional with a focus on global companies. Based in Chile, I have honed my expertise over the course of more than 6 years, dedicating my career to the ever-evolving world of IT companies.

Throughout my journey, I’ve had the privilege of working with renowned organizations like IBM, where I gained invaluable insights into cutting-edge technologies and innovative solutions. Additionally, I’ve been involved in driving growth and success for Software as a Service (SaaS) providers, witnessing firsthand the transformative power of cloud-based solutions. One of the aspects that excites me the most is collaborating with startups, where I’ve been a part of groundbreaking ventures, contributing to their growth and expansion. This dynamic environment has taught me to embrace challenges and adapt quickly to an ever-changing landscape.

Juliano Davoli BYG Advantage

Juliano Davoli is an international business developer with 20+ years of experience. He has developed his career in tech companies such as Oracle and DXC Technology and he is an expert in Latin America business environment. He served as a Sales Executive in Oracle focused on cloud computing solutions until 2021 and as Partner Director in KPMG for tech alliances until 2023. 

He is an independent consultant based in São Paulo, Brazil, and a Co-Founder of Accanto Consulting, a company that offers business development outsourcing for local and international companies interested in exploring Latin America markets.

In 2010, Mr. Davoli received his master’s degree in business administration at Hult International Business School in London. In 2005 Mr. Davoli received his postgraduate’s degree in project management at USP, São Paulo. In 2001 Mr. Davoli received his bachelor’s degree in production engineering at Universidade Federal de São Carlos.  

Celso Berri BYG Advantage

Celso Berri is an international business leader from Brazil who has successfully developed businesses and sales in over 30 countries for multinational corporates and startups. Celso played a key role in leading expansion teams for brands such as Havaianas in Southeast Asia, Hering, and Dudalina in Latin America, Komono, and Amazon.com in Brazil. Celso’s expertise lies in strategy, business development, internationalization, negotiation, sales and marketing, budget management, and public and private relations. Today Celso is focused on conducting innovative business combining Human Intelligence with Artificial Intelligence and IoTs.

Meet Donia From Egypt a highly skilled Global Business Trainer with 8 years of experience and demonstrated history of working in the telecommunications industry.Guided by values such as integrity, respect, compassion, responsibility, humility, gratitude, and love, Donia’s persistent personality helps her overcome challenges. Nature, human connections, and acts of kindness inspire her both personally and professionally.

 

Donia aspires to expand professional networks, build strong relationships, and enhance brand recognition. Focused on revenue growth, she envisions market expansion by entering new territories and targeting diverse customer segments.

 

In her journey, Donia Kassem embodies a professional with not only expertise in her field but also a commitment to meaningful connections, brand excellence, and sustainable business growth.